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The Aurora by SiOnyx, the world’s first day / night action camera, made its long-anticipated debut in Denver last week at the Outdoor Retailer Summer Market as the official product launch. The Outdoor Retailer Summer Market is the nation’s largest outdoor gear and apparel trade show. Outdoor Industry Association (OIA) is the association partner, title sponsor, and education provider of the events. OIA unites and serves the outdoor industry in a variety of ways, making this event an ideal venue for the launch of SiOnyx’s latest creation. The show drew huge crowds as always, and Aurora by SiOnyx generated an enthusiastic response from the outdoor specialty retailers, who are quick to recognize the camera’s unique performance and versatility.

SiOnyx has created the Aurora day/night action camera which has unmatched capabilities in a wide range of industries and settings.

SiOnyx's Aurora action camera uses patented technology to let you capture photo and video regardless of the time, day or night! ​Check out why Aurora is revolutionizing the action camera market.

​Everyone knows that there is a lack of visible light for sight at night. However, many don’t realize there is also a kind of light called “infrared light” (IR) which is given off by both natural (sun) and artificial light sources. During the day, the sun saturates our atmosphere with IR light. During the night IR light emissions radiate back to Earth from the upper atmosphere. This phenomenon is called nightglow”.

The Outdoor Retailer Show is coming to Denver July 23-26, and SiOnyx is excited to announce our attendance! This show will feature the official launch of the Aurora camera, and we are eager to share this product with retailers and showcase all its amazing abilities. SiOnyx will be on hand in in Booth 29127-SL, and we would love to meet you. We will also attend the Media Preview on July 22 to jumpstart this exciting event. ​